"Be Likeable," "Connect,"
Establish Rapport" And "Build Trust"
To Get Your Message Across
Go beyond merely communicating to 'connecting' with people.
Jerry Bruckner
TRUST is the most important element for effective communication.
Jerry Bruckner
Be likeable. People like to be with people they like.
Jerry Bruckner
You don't get a second chance to make a first impression.
Jerry Bruckner
Make a great first impression.
Jerry Bruckner
Smile big -- it instantly creates a positive relationship.
Jerry Bruckner
Learn how to properly shake hands.
Jerry Bruckner
Learn how to introduce yourself and others.
Jerry Bruckner
People love to hear their own name. Learn to use it in conversation and treat it with respect.
Jerry Bruckner
Call people by their names. When you call a person by their name they know you respect and value them.
Jerry Bruckner
Be clear, brief, succinct, and to the point.
Jerry Bruckner
Learn to trade minds with other people. Always try to see through the eyes of the other person. What motivates them? What are they thinking about? What do they want? What would the other person think about what I am going to say or do? How would they react?
Jerry Bruckner
Target your message for your particular audience.
Jerry Bruckner
Put yourself in the other person's shoes.
Jerry Bruckner
The biggest problem in communication is thinking you have clearly communicated without confirming it.
Jerry Bruckner
Always make sure you have clearly communicated. Don't assume anything you said was clear. Ask for the other side to repeat it so both of you are sure.
Jerry Bruckner
What you do speaks louder about who you are than what you say.
Jerry Bruckner
The meaning of your communication is the response you get from the person you communicated with.
Jerry Bruckner
Be empathetic, understand what people are feeling.
Jerry Bruckner
Pause before you speak to show you are thinking about what the other person has said.
Jerry Bruckner
Understand the use of verbal and non-verbal communication.
Jerry Bruckner
Learn to really listen to what people say - verbally and non-verbally.
Jerry Bruckner
We have two ears and one mouth because it's more important to listen than talk.
Jerry Bruckner
Use reflective listening to confirm your understanding of what someone has said.
Jerry Bruckner
Listen for what interests the person you are talking with and talk about it.
Jerry Bruckner
Never interrupt anyone while they are speaking.
Jerry Bruckner
Vary the speed of your voice.
Jerry Bruckner
Learn how to tell a joke. People love to talk with people who can make them laugh.
Jerry Bruckner
If you must disagree, disagree without being disagreeable.
Jerry Bruckner
When someone says something you disagree with tell them you value their point of view before you say anything contrary to it. This will make them receptive to what you say.
Jerry Bruckner
When you give negative criticism wrap it in two slices of praise. First tell the person why you value them. Then explain what you think they did wrong or needs improvement. Then tell them you have confidence they will improve and be very successful.
Jerry Bruckner
Don't hijack people's conversations. When you join a conversation talk about what they are talking about. Don't abruptly change the subject to what you want to talk about.
Jerry Bruckner
Don't participate in negative gossip about people.
Jerry Bruckner
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